Bollywood often acts as a launch-pad for young and hip fashion designers.
While Manish Malhotra dressed Urmila Matondkar in Rangeela, Anaita Shroff Adajania got designer assignment for the recent blockbuster Dhoom-2.
Today, the King Khan's shades and ties in Don, designed by Aki Narula, are very much in vogue.
Manish Malhotra has come a long way since then to become Bollywood's favorite fashion designer, bagging blockbusters like Kabhi Alvida Naa Kehna and Kal Ho Na Ho and also the upcoming and much hyped Salaam-e-Ishq. The last one was in association with Vikram Phadnis who was won laurels for his latest collection presented at the recently concluded Lakme Fashion Week.
Creating that perfect look is so vital to liven up the character that even the directors, producers and the script writers spend months working ceaselessly with the designers.
As far as actresses are concerned, Rani Mukerji's ethnic skirts in Bunty aur Babli and Bip's styles in Corporate and unbelievably sensual outfits in Dhoom-2 have generated a craze among star gazers.
With a string of historic movies like Umrao-Jaan this year, and several on the way, designers have been presented with great opportunities that offer wide room for experimentation.
Another industry darling Neeta Lulla, currently working on epic Jodha Akbar explains, “I have spent months scouring the market for the right fabric and accessories for this period film.”
This is the kind of platform Bollywood has created for fashion designers who dedicate themselves to such projects, grateful for the opportunity, and work untiringly to creating magnum opuses on the celluloid!
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