Higher education leads to better jobs leading to financial capability and purchasing power and satisfaction that finally becomes evident through larger waistlines! Infact, today in India, flaunting a rotund is considered a sign of prosperity.
Recognizing this trend in the country, many designers and retailers are slowing to plus-sized women!
Today, larger women can find stylish western-wear in most cities where several exclusive boutiques, some out of innovative craving while others just out of sheer frustrations!
Even Westside department store in Delhi has offers 'Gia' collection, especially for bigger women.
Of the total US $20 billion domestic western apparel market, plus-sized products have grabbed a significant share!
Experts believe that women can get Indian salwaar-kameez stitched, but same is not true with trousers, jeans or T-shirts.
Fashionable middle-aged upper and upper-middle-class women demand western-fits. Manufacturers and designers are studying this category and offering better designs. Big girls, now, do not have to order from European or American shopping sites to buy the trendy styled blouse and jeans!
marketing@alchempro.com
