Trend of buying jewelry online was not very popular in India till recently.
But now Indians are taking interest in buying jewelry online. Sale of jewelry through the Internet in 2005-06 touched $9.55 million.
In a recent report published by Gems and Jewelry Export Promotion Council (GJEPC), mentioned that online jewellery sales accounted for 4 percent of all web-based transactions in the country and is expected to grow by 15-18 percent in 2006-07.
The report also revealed that in US, the world's largest market for jewelry, retail sale on the net grew 25 percent which is almost $2.1 billion, while sales in China grew 29.5 percent.
This trend has encouraged the Sanghvi Exports, a diamond processing and marketing firm, to develop a B2C website for its customers, who want to purchase the Sangini jewellery online.
C Mahendra Exports' diamond-studded jewellery brand Cimmie, has started online retailing by offering a range of studded jewellery on its own portal.
marketing@alchempro.com
