Along with the fashion hubs of the world like Milan, New York and Paris, Australia which is known for its wines and dairy products, slowly trying to join the force.
With immaculate beaches and well–preserved diving spots Australia remains to be a leader in the swim and resort wear category with brands like Seafolly, Billabong, Tigerlily, Lisa Ho and Wahine.
The fashion industry in the country is banging with a growing number of Australian labels in the market.
A mini fashion show of Australian labels was organized at the Ambassador Tony Hely's residence in Forbes Park.
Popular brands of the local market had presented their creations in the show.
The swimwear label Lisa Ho, whose signature pieces were worn by celebrities like Elle Macpherson, Jennifer Lopez had presented its creation in the show. Her two–piece swimsuit with flirty details like peekaboo on a halter top was appreciated very much.
Tigerlily displayed wonderful sundresses which can be worn any time of day.
Though Australian surf wear and swimwear has carved a niche in the world arena, new brands of street wear particularly cotton and woolen clothes are also entering into the market.
Casual wear from like crocheted bolero, tube tops, cocktail dresses, and elegant white outfits with little ruffles were also show cased in the event.
Statastics revealed that one third of the world's demand for raw wool is fulfilled by Australia. China is the largest market for this wool. Italy, another major market in Europe, uses superfine Australian wool for its coats and winter clothes.
marketing@alchempro.com
