Bollywood stars to fashion their own clothing line
19 Feb '07
2 min read
Revenue from brand placement in films and merchandising has become important resulting into increased synergy between stars and fashion.
Farhan Akhtar had a tie-up with international men's wear brand Louis Philippe for the movie Don, along with Tag Heuer watches, Motorola, Garnier, Citibank and Oakley sunglasses.
Reebok worked closely for UTV's upcoming film 'Goal'with film's costume designer to create outfits for the cast.
Reebok would highlight its association with the movie besides promoting the movie with the help of media campaign.
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