In recent years, more than 20 fabric and over 200 garment enterprises in Shishi City have already established their own design shops.
Since the beginning of this year, under the guidance of successful experience in foreign brands, many companies have started to re-adjust their style designs and seize the research advantages in clothing fabrics.
These steps will help manufacturers create new styled wear from innovative materials so as to boost sales.
A few days ago, several clothing enterprises from Shishi City formed a team to conduct market investigations in Japan, South Korea and Italy. They discovered the fact that the clothing quality from Shishi City was on par with that of overseas brands.
The key problem was in different styles and culture. After in-depth analysis, they agreed that they should adopt 'exotic clothing culture' and understand cultural connotation.
So now garment manufacturers will be compelled to sit down and study overseas fashion trends.
Fibre2fashion, News Desk - China
marketing@alchempro.com
