Following high-grade international clothing labels like Louis Vuitton (LV) and Dior, many middle-grade brands like Zara, H&M and C&A are also entering Chinese market.
These companies offer fashionable products at a middle-price-range.
At present, these enterprises are gaining rapid popularity in Shanghai, so much so that, many customers are queuing up at the franchise shops for trails and purchases.
Insiders inform that last year Zara was able to gross appreciable profit from Chinese market because of its middle-level prices.
Fibre2fashion, News Desk - China
marketing@alchempro.com
