Baby Phat, founded by Kimora Lee Simmons, has become a leader in urban clothing based on the brand's ability to appeal to women looking for the combination of high fashion and style.
Kimora Lee Simmons' success as a fashion model for the world's top designers, in conjunction with her accomplishments as an entrepreneur and businesswoman, make her an excellent role model for students.
Senior apparel will also be available from Phat Farm, established in 1992 by Russell Simmons and founded on the principles of innovative design and quality. Based on his leadership and commitment to deliver a brand designed to break stereotypes, the Phat Farm brand continues to grow worldwide.
"Graduating from school at any level is an extraordinary accomplishment. Baby Phat and Phat Farm by Kimora Lee Simmons are honored and pleased to celebrate these accomplishments with the class of 2008," said Kimora Lee Simmons, Chief Creative Director, Phat Fashions.
"Our collaboration with Jostens is our way of applauding the efforts of the seniors by offering them original, fashionable and fun pieces, celebrating their current and future success!"
Customized "Class Of" apparel from both Baby Phat and Phat Farm will be offered by Jostens in select markets, beginning with the "Class of '08" this fall.Banneker Jewelry and Jostens will offer a wide selection of watches and jewelry for men and women, all customized to acknowledge student's connection with their graduating class.
The Banneker Jewelry brand namesake, Benjamin Banneker, made the first fully assembled clock in America, entirely out of wood.
"We at Banneker are very excited about our relationship with Jostens and making students aware of Benjamin Banneker's great story of accomplishment through our cutting-edge products," said Derrick M. Holmes CEO and Chief Designer of Banneker Inc. "Like Benjamin Banneker, we believe anything you put your mind to with proper action you can achieve."
Jostens will offer customized Nike sportswear to recognize high school juniors and seniors that combine class affiliation with one of the most recognizable brands in the world. Synonymous with athletic performance and a youthful spirit, the Nike brand offers encouragement to students that set high goals and never give up.
Rene Lacoste, tennis superstar in the 1920's, founded Lacoste in 1933 to produce the perfect shirt for tennis, revolutionizing clothing worn for tennis. Senior apparel from Lacoste will carry the "Class Of" designation.
marketing@alchempro.com
