AmeriMark Direct, a direct marketer of women's apparel, accessories and health related merchandise, announced that it has acquired New Jersey-based direct-marketer Dr. Leonard's Healthcare Corporation.
The two leading catalogue businesses currently generate combined sales in excess of $425 million. The combined company will have over six million active customers over 55 years of age, one of the largest databases of this market segment in the industry. AmeriMark's operations in Cleveland and Dr. Leonard's facilities in Edison, NJ and Lincoln, NE will not be relocated.
JH Partners LLC, a private equity firm specializing in consumer products and services companies, led the acquisition and provided the equity financing alongside AmeriMark management.
Upon the completion of this merger, Louis Giesler will become the President of AmeriMark Direct. Tom McIntrye will remain the President of Dr. Leonard's.
AmeriMark Holdings will become the parent organization with Joe Albanese as Executive Vice President and CFO, Diane Huzar as Executive Vice President of all Marketing and Merchandising for both subsidiaries, and Gary Giesler as President and CEO.
"The marriage of these well-established, successful businesses that serve a similar customer is truly an opportunity to enhance both companies through many exciting synergies," said Giesler.
"A large and solid customer base coupled with AmeriMark's innovative marketing strategies and Dr.Leonard's first class sourcing and fulfillment capabilities provide a powerful combination." McIntyre added, "We are looking forward to working together and building a world-class organization using the best-of-breed capabilities from both companies. This will be a collaborative effort recognizing the strengths and talents of both management teams."
marketing@alchempro.com
