Fabergé to reflect brand's original heritage of excellence
19 Dec '07
3 min read
Fabergé Ltd acquired Unilever plc's worldwide portfolio of trademarks, licences and associated rights relating to the Fabergé brand name in January 2007. Unilever had owned the brand since 1989, when it purchased Fabergé Inc (then a leading cosmetics company) for US$ 1.55 billion.
In terms of the agreement with Fabergé Ltd, Unilever will, by 3rd January 2008, cease using the Fabergé name including, for example, on products such as the 'Brut by Fabergé' fragrance. Fabergé Ltd intends that the future development of Fabergé will reflect the brand's original heritage of excellence in creativity, design and craftsmanship.
Fabergé Ltd is delighted to announce the historic reunification of the Fabergé brand with the Fabergé family. Consequently this officially re-unites the Fabergé name with direct descendants of the nineteenth century founder of the House of Fabergé.
Fabergé underwent two dramatic setbacks in the first half of the 20th century. The first was the Bolshevik revolution of 1917 which resulted in the scattering of the Fabergé family, a violent end to production from the Fabergé workshops and the loss of many treasures. As a result, the Fabergé family has not been significantly involved in the production of Fabergé branded items for almost 90 years.
Secondly, in 1951 the Fabergé family effectively lost the rights to use their family name in marketing Fabergé-branded designs when protracted and expensive litigation forced on them a settlement that ceded the rights to an American corporation in return for only US$ 25,000.
marketing@alchempro.com
