Startiste celebrates girls' passion for fashion by helping girls recognize that their stardom lies in their individuality and self expression."
The store is inspired by a young teen's fantasy bedroom and perfectly encapsulates girl and her glamorous, modern, fresh perspective.
Infused with bold, feminine colors and iconic fixtures, the store radiates cleverness, from fabulous mirrors gleaming with positive messages, to teen-inspired wall collages and encouraging photos of women changing the world. Even the brand's name speaks to empowerment.
"When naming our brand, I couldn't find a word that specifically describes a woman who achieves greatness," explains Taylor.
"Because our brand encourages girls to use their creativity to reach for the stars, merging "star" and "artist" seemed perfect. A "Startiste" is a girl whose individuality makes the world shine."
marketing@alchempro.com
