Rubberworld, a prestigious sports brand was among the top labels in the country for decades, manufacturing footwear, particularly local athletic shoes and the then popular Spartan rubber slippers, for Filipinos of every one.
It was set up by José Yu, may be the first Filipino to get training in shoemaking in Germany. But cheap imports, restive workers, rising costs of raw materials found Rubberworld supplying footwear more sensible than producing.
Company, renamed Unisport Italia Manufacturing Corporation took to distribution of foreign brands focussing on bringing them to regional retailers.
The Reva brand was born in 1997, posturing the trademark of the growth of the Philippine shoe industry.
Reva is a production that gets its direction and ideas from the Philippines.
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