Home breadcru News breadcru Leather/Footwear breadcru EU shoe firms to enter 'Dragon's' den to explore Chinese markets

EU shoe firms to enter 'Dragon's' den to explore Chinese markets

08 Jul '06
1 min read

While Chinese shoe industry is simmering in Europe, three countries from the region have set up plans for penetrating markets there (China).

Footwear companies from Italy, Spain and Portugal will scale the "Dragon Wall" through through participation in a shoe exposition to be held during October 9-11, 2006, in Beijing.

These shoe companies will occupy nearly half of the booths available at expo.

Experts opined that domestic shoemaking enterprises should pay more attention to local markets and increase shoe quality and this expo will provide local companies to vie with internatonal quality footwear providers and offer lessons in innovation.

Fibre2fashion News Desk - China

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