WTO accession has not only brought opportunities but also competition since Chinese markets have to open doors for foreign traders.
Presently, shoe enterprises are experiencing dire circumstances due to severe international competition.
In recent years, Chinese shoe enterprisers have gained good profit by adopting sales mode of chain shops; however, this fashion of chain shops is not popular in the country.
In order to deal with this situation, Chinese shoe enterprisers are seeking a new sales channel called sale of brands.
Enterprisers invest much in advertising their brands, and they also set up supermarkets of their own brand, which sell their own shoes and other brnds also.
Fibre2fashion News Desk - China
marketing@alchempro.com
