Keeping markets of Italy, France and Germany in consideration, Sri Lanka's Export Development Board (EDB) is starting a market promotion and business development programme from September 12 to 20 for the benefit of local footwear industry.
EDB wishes to promote joint ventures and subcontracts in the European Union (EU) markets and focus on the Generalised System of Preferences (GSP) capabilities for the footwear industry in EU markets.
Halt in the GSP concessions and competition from China pushed back Sri Lanka, which enjoyed significant market share in EU markets.
EDB is sponsoring six of the Small and Medium Scale Enterprises among the 14 delegates, who are going to participate in the event.
Footwear export from Sri Lanka grew by 8.18 percent to Rs611 million from Rs565 million it earned during the same period last year.
Footwear export earnings from EU markets stood at Rs874 million compared to Rs632 million in the previous year. This has been possible thanks to GSP concessions and the levying of anti-dumping duties on China and Vietnam by EU.
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