Premiere Vision launches Knitwear Solutions in September
18 Feb '12
2 min read
Knitwear Solutions was born of an observation: fashion brands are developing comprehensive collections with knits playing a central role. Knitwear represents about 20% to 40% of the product offer in ready-towear brands.
Yet the flat-bed knitting industry is missing at Première Vision, the world's leading show of clothing fabrics, which aims to propose the most comprehensive offer of textiles to fashion companies.
A market study prepared exclusively for Première Vision by the IFM took a detailed look at this product's development process. As a result, Knitwear Solutions intends to provide a concrete response to the market for flat-bed knits, which is an industry apart, existing alongside of wovens, and made up of a community of specialists.
Knitwear Solutions will bring together the various industry players in the flat-bed knit offer, starting with knitters, but also including spinners, knit studios (already at Indigo), machinery manufacturers, experts serving buyers, product heads and designers in charge of flat-bed knit collections.
This new project will present primarily sweaters and related products.
Knitwear Solutions will be launched at the Première Vision show next 19, 20 and 21 September. The project will have its own space with a specific forum and a strong identity, much like the Atelier Denim.
With Knitwear Solutions, Première Vision continues its role as a platform for meetings between the industry's key players, fostering business opportunities and professional and creative synergies.
marketing@alchempro.com
