Anita's Pink Collection to support Susan G. Komen for the Cure
14 Jun '10
2 min read
Anita International, the 124-year-old family owned German bra manufacturer has partnered with Susan G. Komen for the Cure to fund life-saving breast cancer screening programs in Africa.
Anita International is introducing a limited edition Pink Bra for Post Mastectomy patients in August 2010. The Pink Bra is available in sizes 32A – 40C and will be available nationwide wherever Anita is sold from August through October 2010. Anita International will donate $5 per bra sold with a minimum guaranteed contribution of $20,000 to the Global Promise Fund of Susan G. Komen for the Cure, which is dedicated to reaching underserved people in areas where breast cancer death rates are highest.
Anita Care, a division of Anita International, is a well-respected resource for Post-Mastectomy bras, prostheses, sports bras and swimsuits, specifically developed for women as they progress from discovery through recovery. With over one hundred years of experience, Anita brings quality, function and fit to the unique needs of women throughout all stages of life. The Pink Bra initiative represents the next step in Anita's commitment to wellness.
Steven Bernstein, General Manager, Anita USA said, “Anita International is committed to helping women through all stages of breast cancer. Early detection is the best defense and we are honored to partner with Susan G. Komen for the Cure in a global prevention initiative.”
“Susan G. Komen for the Cure's partnership with Anita is vital to its promise to save lives and end breast cancer forever,” said Katrina McGhee, senior vice president, global business development & partnerships for Komen for the Cure. “Globally, about 1.3 million women are diagnosed with breast cancer each year. These screening programs will directly impact communities where breast health services are needed most.”
Founded in Germany in 1886, Anita International is a leading provider of specialty bras and unique bodywear for women. Products include Care (Post Mastectomy bras and swimwear), Active (sports bras), Comfort (support and foundation garments), Nursing/Maternity, Rosa Faia (large cup fashion) and Edelweiss (Swiss embroidered bridal lingerie). With over one hundred years of experience, Anita brings quality, function and fit to the unique needs of women throughout all stages of life.
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