Germany's Adidas announces long-term partnership with Lamine Yamal

26 Feb '24

1 min read

Pic: Adidas

Insights

Adidas proudly welcomes Lamine Yamal to their family, known for his agile and explosive style on the wing, he'll be sporting the X Crazyfast.
Expressing his pride in joining adidas, Lamine cites his admiration for Leo Messi, who has long been associated with the brand.
Lamine maintains strong ties to his roots, highlighted in a partnership announcement.

adidas is proud to confirm Lamine Yamal joining the adidas family as of today, wearing the X Crazyfast; perfectly suited to his agile and explosive style of play on the wing.

Lamine Yamal said, “I am proud to join adidas as they have always been the brand of the best. Growing up, I idolized Leo Messi who has been with adidas since I first started watching football. I look forward to the many years ahead with adidas.”

Lamine grew up in Rocafonda, 40 minutes from his club’s training ground, and remains proud of his roots in the area. The partnership announcement film that has been posted on adidasFootball channels in collaboration with Lamine celebrates his football journey and connection to the 304, Rocafonda’s area code.

To kick off the partnership in a personal style, Lamine will wear the adidas X Crazyfast Leo Messi ‘Spark Gen10s’ in both European and Domestic competition, the only player besides Leo Messi himself to do so.