US' Carter's & BGCA launch youth-designed T-shirt collection

Carter’s, Inc. (NYSE: CRI), North America’s largest and most-enduring apparel company exclusively for babies and young children, announced the launch of a limited-edition t-shirt collection designed by youth members of Boys & Girls Clubs of America (BGCA). The collection is the centerpiece of a first-of-its-kind program celebrating creativity, self-expression, and the power of dreaming big.

The designs—submitted by Boys & Girls Clubs of America youth through a nationwide contest—were selected from hundreds of entries. Three standout young artists were chosen to have their artwork brought to life on t-shirts available in sizes 12M through adult.

“Art is a powerful tool of self-discovery and expression, similar to the way we dress and style ourselves,” said Jill Wilson, Chief Human Resource Officer, Carter’s, Inc. “This collection reflects the spirit of imagination and the possibility we see in today’s youth. Through our continued partnership with Boys & Girls Clubs of America, we’re proud to help open doors for the next generation of creators. We are inspired by our work with Boys & Girls Clubs of America and thrilled to renew our support with this latest program with our shared commitment to improving the well-being of children in our communities.”

“This collaboration with Carter’s gives our young people more than a fun design opportunity—it gives them the chance to express their creativity, build confidence, and explore who they are and who they want to become,” said Jennifer Bateman, Senior Vice President of Youth Development, Boys & Girls Clubs of America. “When young people are empowered to create, they begin to see new possibilities for their future and realize the power of their own potential.”

The limited-edition collection is now available exclusively online in sizes 12M to adult priced between $12 - $18. For every shirt sold, Carter’s will donate $5 to Boys & Girls Clubs of America. Customers can also contribute through in-store pin pad donations at all Carter’s U.S. retail locations through October 18, 2025.

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ALCHEMPro News Desk (HU)