Home breadcru News breadcru Nonwoven breadcru Belgian company Ontex lowers revenue and profit forecast for 2026

Belgian company Ontex lowers revenue and profit forecast for 2026

15 Dec '25
3 min read
Belgian company Ontex lowers revenue and profit forecast for 2026
Pic: Shutterstock

Insights

  • Ontex Group NV has lowered its outlook for 2026 after weaker baby care demand in Europe and North America.
  • The company now expects mid-single-digit like-for-like revenue decline, adjusted EBITDA of €175–€180 million (~$204.75 million—~$210.6 million), negative free cash flow of approximately €35 million (~$40.95 million), and higher leverage.
Ontex Group NV, a leading international developer and producer of personal care products, is expecting revenue to reduce by mid-single digit like for like (previously by low single digit) in 2026. The company recently revised its full year expectations for revenue growth downward, following a worsening of its baby care sales in October and November, as a result of weaker-than-expected consumer demand.

This revision also impacts Ontex’s adjusted EBITDA, free cash flow and leverage ratio expectations. The consumption of retailer brands dropped sequentially in the fourth quarter, both in Europe and North America, as consumer demand weakened further, and as promotional activity by A-brands remains intense. 

For 2026, the company forecasts adjusted EBITDA in a range of €175 million (~$204.75 million) to €180 million (~$210.6 million) (previously €200 to €210 million) (~$234–$245.7 million), representing a margin of around 10 per cent, free cash flow of around €(35) million (~–$40.95 million) (previously around zero) and leverage ratio to end at around 3.2x (previously around 2.5x). 

Based on the lower-than-expected sales volumes, Ontex now anticipates a high-single digit like-for-like revenue drop in the fourth quarter compared to the fourth quarter of 2024, whereas a largely stable performance had been expected, with newly gained contracts offsetting the soft market conditions. Ontex had planned for continued quarter-on-quarter improvement, so the revenue decrease impacted margin negatively and thereby amplified the short-term effect on adjusted EBITDA and free cash flow delivery in the fourth quarter, the company said in a press release.

Given the evolving market environment and following the completion of the non-core business divestment, Ontex’s management is now accelerating an efficiency improvement initiative across operations and SG&A of €200 million (~$234 million) over the next three years. The required one-off implementation costs are expected to remain below €40 million (~$46.8 million). The aim of the initiative is to strengthen Ontex’s competitiveness and support margin improvement and cash flow generation.

“Consumer demand has softened throughout the year, in particular for baby diapers in our key markets, which has led us to revise our full-year outlook. This is disappointing, especially as we have made strong progress on our strategic portfolio and operational transformation, and have been gaining contracts over the period. Maintaining a double-digit margin for 2025, while facing strong market headwinds, demonstrates, however, that Ontex has strengthened its foundations in the last few years. Nevertheless, the current market conditions and recent results call for action, and we are thereby accelerating a three-year efficiency improvement initiative across operations and SG&A,” Gustavo Calvo Paz, Ontex’s CEO, said.

ALCHEMPro News Desk (RR)

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