LyondellBasell (NYSE: LYB), a global leader in recycled polymers, has announced the joint development of a new bio-based film packaging solution in collaboration with Futamura Chemical, a leader in sustainable packaging manufacturing, Iwatani Corporation, a major Japanese trading company, and Shiseido, a renowned leader in the beauty industry with over 150 years of history. This innovative cosmetic film packaging series partially incorporates LYB bio-based polypropylene (PP) polymer, CirculenRenew, in the outer packaging film of select products in Shiseido's Clé de Peau Beauté line.
CirculenRenew, with measurable and certified C14 renewable content, is another cornerstone of LYB Circulen sustainable solutions product family. The CirculenRenew grades can be used as drop-in solutions without requiring any modification of existing processing equipment.
“At LYB, our purpose is creating solutions for everyday sustainable living. We take pride in cooperating with Shiseido, Futamura, and Iwatani on this initiative, supporting brand owners in achieving their environmental targets and helping to reduce product carbon footprints in the beauty industry,” said Allen Yu, senior vice president of LyondellBasell, Asia Pacific.
Shiseido aims to realize a sustainable world where everyone can enjoy a lifetime of happiness through the power of beauty by 2030, under its corporate mission BEAUTY INNOVATIONS FOR A BETTER WORLD.
Futamura Chemical is promoting the “SusFi” brand of packaging films to help realize a more sustainable society. Recently, by collaborating with Shiseido and developing products using LYB CirculenRenew polymers, Futamura Chemical has expanded the “SusFi" brand family and taken a new step towards the stable supply of these products and the realization of a more sustainable society.
Under its corporate philosophy of “Become a person needed by society, as those needed by society can prosper”, Iwatani is working towards the realization of a “carbon neutral society” by leveraging the strengths of each business division in the company. In its medium-term management plan, Iwatani has set a target of handling 100,000 tons of bioplastics by the fiscal year 2027. As part of this effort, it is working closely with LYB to expand the bio-PP resin market in Japan. A significant step toward this goal was achieved with the use of CirculenRenew by Futamura and Shiseido.
ALCHEMPro News Desk (HU)
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