Simplicity trade, the German womenswear company, has selected Centric Software’s product lifecycle management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods, and home décor companies to achieve strategic and operational digital transformation goals.
Simplicity trade unites two brands, Opus and Someday. Opus was founded as a specialist trouser brand in 2000 and now designs complete women’s outfits. In 2015, the Someday brand was created to offer casual women’s clothing. Twelve collections are distributed throughout Europe annually via more than 2,000 trading partners and Simplicity’s online store.Simplicity trade, the German womenswear company, has selected Centric Software's product lifecycle management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods, and home décor companies to achieve strategic and operational digital transformation goals.#
Simplicity is focusing on the digitalisation of its design department to optimise and simplify existing processes. Thanks to Centric fashion PLM, the design team at Opus will be able to focus on innovating and creating successful products, Centric said in a press release.
“We want to eliminate different Excel sheets and work from a single point of information. This will reduce errors at the source, enable us to work with greater speed and efficiency, and increase transparency,” Susanne Vatter, head of design at Opus said.
Simplicity selected Centric fashion PLM on the basis of its user-friendliness and Centric Software’s fashion industry expertise.
“The Centric interface is attractive, web-based and comprehensible at first sight. The system satisfies our requirements and makes it possible to implement our processes much more easily. For instance, with Centric Adobe Connect, the Centric innovation that integrates Adobe Illustrator, our designers will work in a familiar environment while streamlining their creative design activities. Centric has a large portfolio of fashion customers and the Centric team offers expert advice while working with us in an open-minded, participatory and solution-focused way. We look forward to achieving a state of permanent innovation. Centric fashion PLM will make our processes more dynamic,” Vatter said.
“We are delighted to welcome Simplicity as our latest partner in Europe. Simplicity’s digital strategy begins with facilitating the creative power of its design department, and Centric fashion PLM will provide an ideal foundation for their full digital transformation,” Chris Groves, president and CEO of Centric Software said.
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