Sweden's H&M Move unveils performance-driven ski collection

This winter, H&M Move unveils its most elevated ski collection yet — a confident blend of high-fashion aesthetics and functional performance, designed to support you however you move. Launching October 30th at hm.com/move and selected stores, with additional styles arriving December 2nd.

With two drops, the collection showcases the full spectrum of modern skiwear — from technical outerwear to show-stopping alpine icons. Drop one includes a workwear-inspired ski set, a quilted jacket with a sculptural collar, bold ski suits, and statement accessories such as embellished goggles and furry ski boot-compatible leg warmers.

“This ski season we set out to create pieces that truly perform while turning heads — bold silhouettes, functional details and premium materials designed for the mountain and the après,”

says Marie Fredros, Head of Design H&M Move.

Drop two dials up the style with a metallic-studded ski jacket with carrying straps for hands-free wear, a snug, quilted liner, and a bold ski suit built to perform, and stand out, on and off the slopes.

A REFINED TAKE ON MOUNTAIN COLOR

The season’s palette captures the essence of alpine elegance: deep aubergine purple, rich coffee bean brown, pale burgundy, and creamy neutrals that are easy to mix and match.

CO-CREATED WITH SKI DESIGN EXPERTS

H&M Move has once again partnered with the renowned design studio Grand Studio. Now in their fourth collaboration, the partnership continues to push the boundaries of progressive, technical, and fashion-led skiwear.

PERFORMANCE MEETS FASHION CREDIBILITY

Ski jackets and pants feature built-in RECCO reflectors for on-mountain safety and are crafted from H&M Move’s advanced StormMove, ThermoMove, and Fleece SoftMove materials - built to perform in real mountain conditions.

MEN AND MINI-ME KIDS

The Men’s line includes ski jackets, pants, layers, and accessories, while the Kids’ range offers Mini-Me versions with full mountain-ready functionality in sizes 134-170.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

ALCHEMPro News Desk (HU)