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76% of Brits notice 'shrinkflation' rise in September: Barclays

11 Oct '23
2 min read
Pic: Shutterstock
Pic: Shutterstock

Insights

  • In September, 76 per cent of UK consumers noticed 'shrinkflation', up from 71 per cent in August, as per Barclays.
  • While the clothing sector saw a mild recovery in the UK, discount stores grew by 1.5 per cent in September.
  • Card spending rose by 4.2 per cent YoY, and with concerns over festive expenses, 20 per cent started early Christmas shopping.
A significant 76 per cent of consumers in the UK observed the phenomenon of ‘shrinkflation’ this September, a noticeable increase from the 71 per cent in August, according to Barclays’ latest market and customer insights. The clothing sector witnessed a mild upward trend in September, recording a decline of only 0.2 per cent, an improvement from August's 0.7 per cent decrease. This uptick is attributed to consumers scouting for seasonal fashion items.

Moreover, discount stores made a notable comeback, registering a 1.5 per cent growth, reversing from the 0.2 per cent decline seen the previous month.

Consumer card spending in September experienced a 4.2 per cent YoY growth, although this was lower than the current consumer prices including housing (CPIH) inflation rate, which stands at 6.3 per cent. Nevertheless, the figure surpasses August's growth rate of 2.8 per cent. The surge in card spending is attributed to the late summer sun, encouraging more in-store purchases, as per Barclays.

With the rise in costs, nearly half (47 per cent) of the shoppers reported instances of ‘surge pricing’, where prices increase during peak times or heightened demand periods.

Furthermore, non-essential spending saw a 4 per cent growth, a slight increase from August's 3.7 per cent. The pleasant early September weather played a role, prompting Brits to indulge in high-street shopping and outdoor social activities.

In preparation for the festive season, many consumers are gearing up for what they anticipate to be a costlier Christmas compared to the previous year. Two in five (40 per cent) of Brits believe that the upcoming festive season will be more expensive. Consequently, 20 per cent have already embarked on their Christmas shopping to spread out the costs, and 18 per cent have mutually agreed with family and friends to reduce gift exchanges.

ALCHEMPro News Desk (DP)

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