Authentic Brands Group (ABG), a US brand development, marketing and entertainment firm, plans to open offices in Europe, Middle East and Africa (EMEA) and India this year, according to founder-chairman Jamie Salter. It recently opened an office in Mexico City to generate growth opportunities in the region and another in Los Angeles to expand its entertainment business.
“About 15 per cent of our business is currently on e-commerce. There is work to do there and we have plans to aggregate all of our data to optimise our business,” the chairman of the New York City-based company told Fibre2Fashion in an interview.Authentic Brands Group, a US brand development, marketing and entertainment firm, plans to open offices in Europe, Middle East and Africa and India this year, according to founder-chairman Jamie Salter. It recently opened an office in Mexico City to generate growth opportunities in the region and another in Los Angeles to expand its entertainment business.#
For the full interview, please click here.
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