ASOS installs mobile pop-up in UK cities to promote Black Friday offer

Visitors will be able to play the ASOS claw grabber arcade game to win exclusive prizes, ranging from one of four £1,000 ASOS gift cards to ASOS-branded merchandise, ASOS Design clothing, and selected face and body products. The event is free to the public, and everyone who takes part will receive an ASOS-branded tote bag, as well as a free coffee for those with the ASOS app installed, said ASOS in a media release.

The activation promotes ASOS’ Black Friday deals, which follow two weeks of Out-Of-Home advertising in Manchester and Camden Town highlighting ASOS’ unique product offer in the run up to the peak sales period.

ALCHEMPro News Desk (NB)