Cordani, Tlk Fusion partner to capitalise on e-marketplace

The current state of US has had a devastating effect on the retail world and has made it difficult for brands to navigate the challenging brick and mortar market amidst the various market restrictions and building consumer demand.

As long-time and seasoned veterans in the industry, founders Michael and Allyson Ciccia of Cordani, knew they would have to adapt their strategy in order to continue to reach their loyal consumer base and stand out from their competitors. After speaking with marketing industry leader, Ken Collis, founder of Tlk Fusion, both parties immediately knew the direction that was needed.

“We didn’t think twice about partnering with Tlk Fusion,” said Ciccia. “Now more than ever, customers are looking for that extra boost you get from a new pair of shoes. But we need to find innovative ways of reaching her, with the freshest collection of new styles. Things are changing so fast and we want to be part of the new retail landscape – Tlk Fusion will help us do that.”

“When the market goes left, we pivot right,” said Collis. “The secret to succeeding in business is to follow your gut and not the rest of the pack.”

Overcoming challenges of the pandemic is right within the wheelhouse of marketing and not new to Tlk Fusion, who has been immersed in the digital landscape for several years now. “The goal is to utilise not only the traditional marketing methods that are available but to also think outside the box when consumer behavior is changing, restrictions are enforced, and the direction is clouded by rumor and obstacles,” added Collis.

Tlk Fusion is a leading Los Angeles based pop culture marketing firm. As an established leader in the marketing sector and a decade of innovative business practices that specialise in raising brand awareness, Tlk Fusion is sought after for their disruptive marketing methods. With an aggressive 360 degree approach that includes digital marketing, strategic public relations, powerful celebrity alignments, and a history of multi-million dollar introductions into retail, Tlk Fusion has harnessed the power of structured marketing to drive growth with businesses of all levels.

The Cordani brand has become known as an industry leader in the high-end comfort market of women’s footwear. Cordani’s mission is to provide women with high quality, luxury footwear that offers extreme comfort without sacrificing style. They strive to empower women with comfortable footwear that allows them to stay on their feet all day long to work and play hard. They also pledge to support local artisans around the world who pour their heart in the trade while respecting the environment and honoring age-old shoe-making traditions.

Over 22 years later, the brand name has become synonymous with luxury and comfort. Available at the highest-end shoe and clothing boutiques across the country as well as in department stores and online, the brand has a cultish following. The company has earned a stellar reputation in the footwear industry for supplying a top-notch line that consistently performs in sell-through and repeat purchases.

Tlk Fusion is an innovative, fast-paced, pop culture, Hollywood marketing firm based in Los Angeles, CA. It boasts not only an A-List roster of celebrity talent but also has an aggressive footprint in the digital marketing and distribution into retail markets. Tlk Fusion's unique out-of-the-box thinking and 360-degree service mix has proven successful throughout the past decade. As the recipient of many accolades and awards that include multiple Best in Biz Awards, The Rolling Stone Magazine Impact Award, the notorious Golden Bridge Award, a coveted Stevie Award, and recently multiple Clutch Awards. Tlk Fusion now has proudly accepted the 2019 Entrepreneur 360 Award for the second year in a row.

ALCHEMPro News Desk (PC)