By analysing this data, omnichannel firms can identify patterns, optimise marketing campaigns, and make informed decisions. Consistent brand experience is another key aspect, where companies maintain a unified and recognisable brand identity across all touchpoints. By employing these strategies, companies refine their omnichannel approach, providing tailored experiences and enhancing customer satisfaction, Singh told Fibre2Fashion in an exclusive interview.
“At ace turtle, we have taken a customer-centric approach to ensure customer satisfaction. Our various tech interventions like electronic shelf labels, smart mirrors in our Lee flagship store and even our proprietary technology have all been developed keeping in mind the customer experience,” Singh told F2F.
Click here to read the full interview.
ALCHEMPro News Desk (DP)
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