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Germany's Consumer Climate steadies ahead of Christmas

01 Dec '25
2 min read
Germany's Consumer Climate steadies ahead of Christmas
Pic: Shutterstock

Insights

  • Germany's Consumer Climate for December 2025 is expected to rise to -23.2 points, supported by higher willingness to buy and reduced saving intentions recorded in November 2025, according to GfK Consumer Climate powered by NIM.
  • Sentiment remains close to last year's level, indicating steady but subdued conditions for retailers during the Christmas season.
Germany’s Consumer Climate showed mixed movements in November 2025, reflecting a stabilising yet cautious mood among households. According to the latest GfK Consumer Climate powered by Nuremberg Institute for Market Decisions (NIM), the indicator for December 2025 is forecast to rise slightly by 0.9 points to -23.2 points, supported by improved willingness to buy and reduced inclination to save.

The willingness to buy strengthened for the second consecutive month in November, gaining 3.3 points to -6.0 points, its second-highest level of the year. At the same time, the willingness to save fell by 2.1 points to 13.7 points, indicating a greater readiness among consumers to spend during the festive period. However, income expectations weakened again, preventing a stronger recovery in sentiment.

“With the stabilisation, the Consumer Climate is currently almost exactly at the previous year's level. This is also good news for the retail sector with regard to Christmas spending: the data indicate a stable business,” Rolf Burkl, head of Consumer Climate at NIM, said in a press release. He added that while sentiment appears steady, consumers still do not anticipate a significant near-term recovery.

Income expectations fell for the second month in a row in November 2025, though the drop of 2.4 points was milder than the almost 13-point decline seen in October 2025. The indicator now stands at -0.1 points, its lowest level since March 2025.

Conversely, buying sentiment improved, rising to the same level as in November 2024. Economic expectations softened slightly, dipping 1.9 points to -1.1 points, reflecting ongoing caution about the economic outlook. Still, the reading remains 2.5 points above last year’s level.

The Consumer Climate, a leading indicator of private consumption, is calculated from the November values for income expectations, willingness to buy and willingness to save, and serves as a projection of consumer behaviour for December 2025.

ALCHEMPro News Desk (KD)

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