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Netherlands' Otrium appoints Zuhairah Washington to lead US expansion

23 Aug '21
3 min read
Pic: Otrium
Pic: Otrium

Otrium, Netherlands’ online retailer for unsold inventory, has appointed Zuhairah Scott Washington to lead the company’s expansion into the US as president. Joining from Expedia, she brings her experience in navigating digital transformation and business model disruption to Otrium’s expanding end-to-end marketplace, changing the way clothing is produced.

Otrium is a fashion marketplace that solves the enormous multi-billion-dollar industry challenge of unsold inventory by making outlets more accessible to brands and creating new behaviours by giving fashion lovers a smarter way to shop. Currently, around 12 per cent of clothing produced, or $180 billion, stays unsold. Using proprietary technology, Otrium works with fashion brands to help find a buyer for every item of clothing produced. It offers brands an easy way to set up an online outlet store, leveraging its in-depth analytics to ensure brands maximise their revenues and that customers get the best fashion brands at exceptional prices, all with premium service, the company said in a press release.

Washington is a senior technology executive, public company board director and Angel Investor with decades of experience building and scaling digital B2B and B2C marketplace businesses. Most recently she was SVP and GM of strategic partners, lodging and vacation rentals at Expedia, having spent nearly five years at Uber in various GM roles. She was recognised in 2020 by Savoy Magazine as one of the 100 Most Influential Blacks in Corporate America. She holds JD/MBA from Harvard and BA magna cum laude from UCLA.

“It was really important to us to find an extraordinary leader to match our global ambitions to eradicate unsold inventory from the industry and change the way clothing is produced and bought. In Washington, we’ve found an exemplary strategist and people leader who can help us make our mark, not just on the US market, but also as part of the team driving our global expansion at a fast pace,” Milan Daniels, co-founder and CEO of Otrium said in a press release.

“With sustainability being one of the biggest challenges facing today’s fashion brands, I’m energized by Otrium’s mission to build a purpose-driven fashion marketplace that eradicates the enormous burden of unsold inventory created each year. Our platform extends the life cycle of fashion by empowering designer brands with data, insights, and tools to help them find an owner for every item they produce at an exceptional price. The time to address unnecessary waste and usher in a new era of greater sustainability in the fashion industry is now and we are excited to play an important role in fostering this change,” Washington said.

ALCHEMPro News Desk (GK)

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