PVH’s Calvin Klein subsidiary has licensed the design, production and distribution of Calvin Klein Jeans women’s jeanswear collections in the United States and Canada to G-III. The two have signed a license agreement with an initial term of five years. This is in addition to the other women’s Calvin Klein businesses that are already licensed to G-III by CKI.
The arrangement will support PVH’s strategy to build a successful women’s jeanswear business in North America by leveraging G-III’s category and market expertise. The launch of G-III’s first women’s Calvin Klein Jeans collection is expected for the spring 2020 season.PVH's Calvin Klein subsidiary has licensed the design, production and distribution of Calvin Klein Jeans women's jeanswear collections in the United States and Canada to G-III. The two have signed a license agreement with an initial term of five years. This is in addition to the other women's Calvin Klein businesses that are already licensed to G-III by CKI.#
Emanuel Chirico, chairman and chief executive officer, PVH Corp commented: “G-III has been a great partner for us over the years and has successfully grown the Calvin Klein womenswear business to be a leading resource across the North American apparel market. We look forward to our expanded partnership with G-III, as this represents another great opportunity to leverage their market expertise to drive the continued expansion of the Calvin Klein women’s apparel categories.”
Morris Goldfarb, chairman, chief executive officer, G-III Apparel Group, commented, “We have an incredible relationship with PVH and the Calvin Klein team. They have done an outstanding job managing and marketing the Calvin Klein brand and we look forward to further developing this iconic global brand and building a profitable women’s business for Calvin Klein Jeans in the US and Canada.” (SV)
ALCHEMPro News Desk – India
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