Retailers will have to bridge digital-physical gap: Klarna

"To optimise the online experience, we believe we will see the fashion industry put a much larger investment in emerging technologies and customer engagement tools, such as VR, AR, AI personal stylists, customised delivery preferences, alternative payment methods and more, to deliver a more personalised end to end service," David Sykes, head of US at the leading global payments and shopping provider Klarna, says in June 2020 edition of Fibre2Fashion.

"The future of the in-store checkout will be one that is free of cash, lines, paper receipts and stationery checkout  hardware, and will need to be seamlessly integrated with online when it comes to the purchase, the transaction, as well as the last mile delivery and post purchase experience," adds Sykes.

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ALCHEMPro News Desk (RKS)