Threekit, which makes interactive product imaging software for online brands and retailers, recently announced the creation of its seven millionth product image and is on track for more than ten million in 2020, just a year after launching the Threekit Virtual Photographer platform, which uses proprietary layering and lighting technology to quickly and inexpensively create unlimited numbers of product photos from design files.
US-based Threekit enables companies to create 3D, photorealistic images and augmented reality without the need for photography.Product imaging software maker Threekit recently announced the creation of its seven millionth product image and is on track for more than ten million in 2020, just a year after launching its Threekit Virtual Photographer platform, which uses proprietary technology to quickly and inexpensively create unlimited numbers of product photos from design files.#
On track to create over ten million product photos by the end of 2020 for brands like Crate and Barrel, Tailored Brands, J Press, and Kashiyama, Threekit is the largest product photography company by volume in the world, it said in a press release.
Much of this growth is driven by increased e-commerce consumption due to COVID-19, as social distancing brings more shoppers online and forces many photography studios to close or reduce hours, the company said.
Even before COVID-19, demand for product imagery was growing. In 2016, the average online shopper expected no more than three images per product. In 2019, the number grew to eight. Meeting this demand is a huge challenge due to cost and complexity.
Traditional product photography can cost $300 per product, and for product categories where items can be configured in many ways, such as furniture, fashion or manufacturing, the number of photos required to capture a full product line can easily number into the tens of thousands.
With Threekit Virtual Photographer, customers can create unlimited numbers of product photos with different colours, textures, fabrics and angles at a fraction of the cost and time of traditional photography, the company added.
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