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UK's Made.com acquires online marketplace Trouva

10 May '22
1 min read
Pic: Made.com
Pic: Made.com

Made.com, a UK-based brand that designs and retails homeware and furniture, has announced the acquisition of Trouva, an online marketplace for fashion, lifestyle and homeware. Made will continue to operate as a design-led furniture and homeware business, while Trouva will continue to offer products across homeware, fashion, kids, beauty, lifestyle and more.

“This acquisition will allow us to significantly accelerate our growth strategy by expanding our curated product range – giving our customers more choice and newness – and scaling the business in key territories both established and targeted by leveraging Trouva’s exceptional cross-border technology,” said Made CEO Nicola Thompson, said in a statement.

“Trouva’s mission is, and always has been, to support independent businesses and showcase their unique home, fashion and lifestyle products to the world. As part of the Made group, Trouva will continue on that mission and by joining forces with such an established retailer, we’ll begin to open up new and exciting opportunities for our community,” co-founder and CEO Alex Loizou said on the Trouva website.

Made Group is expected to spend between £13 and £18 million on the acquisition and capex in 2022, compared to previous guidance of £15-£20 million.

ALCHEMPro News Desk (KD)

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