UK's The Outnet launches menswear shopping experience on website

Following a successful soft launch phase in November 2021, which saw The Outnet message and target its existing customers; the newly launched site experience includes a dedicated menswear homepage, menswear mega nav drop down, editorial and marketing campaigns. Additional menswear categories are also launched to represent a fuller offering, mirroring the experience of its womenswear site, the company said in a media statement.

Since its launch in 2009, The Outnet has established itself as a leading retailer of discounted previous-season luxury goods, offering a curated world of designer brands at up to 70 per cent off. Catering to a global audience with a local and tailored approach, having launched local language sites in the Middle East, Japan and Germany, this exciting step is a natural progression in brand strategy supporting growth and new customer acquisition across its key markets worldwide.

Over the past decade, The Outnet has built strong relationships with leading luxury brands, offering a strong roster of designer womenswear labels, presenting a unique past-season assortment. The Outnet will extend its buying strategy to its menswear offering, providing a curated edit from established brand partners including Alexander McQueen, Dolce & Gabbana, Sandro, rag & bone, Acne Studios, Marni, and Joseph; complemented by new brands on site including Montblanc, Canali, Dunhill, and Officine Generale.

With a focus on exceptional customer service, The Outnet offers a seamless shopping experience across mobile, tablet and desktop, express worldwide shipping to more than 100 countries and customer care services in 11 languages, available 24/7, 365 days a year.

Over the past ten years, The Outnet has continued to offer a fantastic selection of luxury past-season womenswear brands, and launching menswear is an exciting natural evolution and opportunity to grow and develop our assortment. A successful soft launch in November 2021 has shown there is a strong appetite for this new category onsite. We are extremely excited to roll out the full experience this year and see the response, as we continue to introduce new brands and customers to our unique offering.

ALCHEMPro News Desk (GK)