Uncrowd, which joined the Microsoft for Start-ups programme in 2019, leveraging Azure artificial intelligence and machine learning to build their platform and deliver a new generation of customer analytics for retailers, has won the 2020 Microsoft for Start-ups Partner of the Year Award. The start-up developed the Friction/Reward Indexing (FRi™) platform to help reduce churn and increase sales.
FRi™ offers unparalleled insights into shopper preference, behaviours and likelihood to buy. It delivers actionable insights that enable companies to optimize budgets and reduce costs, according to a Microsoft press release.Uncrowd, which leveraged Azure artificial intelligence and machine learning to build their platform and deliver a new generation of customer analytics for retailers, has won the 2020 Microsoft for Start-ups Partner of the Year Award. The start-up developed the Friction/Reward Indexing (FRi™) platform to help reduce churn and increase sales.#
Azure is a cloud computing service created by Microsoft for building, testing, deploying, and managing applications and services through Microsoft-managed data centre.
In a competitive market every retailer needs to know when and why they are losing sales to a rival. Identifying and eliminating friction during the customer journey is key to maintaining a competitive edge, Microsoft said.
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