US' Better Buying's Dr Dickson highlights apparel buyer challenges

Dr Dickson observations, gathered from suppliers and subscribers, paint a picture of an industry struggling with inefficient purchasing practices and a disconnect between brands, retailers, and suppliers, according to an article titled ‘The Apparel Industry is a Real Mess’ by Dr Dickson, published on Better Buying’s website.

Further exacerbating the issue are practices where suppliers are expected to finance the businesses of big brands and retailers for extended periods. Additionally, there is an undue interference in costing and production processes, a skill that is fundamentally a supplier’s forte. This scenario leaves suppliers bearing the brunt of understanding market demands and absorbing financial risks, while the value addition of buyers remains questionable.

In contrast, smaller and medium-sized enterprise (SME) brands are emerging as preferred partners for their collaborative approach and partnership ethos. The shift away from big legacy brands, which are struggling to keep up due to their inefficient and costly operations, is becoming more evident. The success of companies like Shein is a testament to the changing landscape, offering suppliers viable alternatives to traditional brand relationships.

Dr Dickson emphasised that survival in this competitive sector will depend on improving purchasing practices and building resilient supply chains. Subscribers to Better Buying are leading the way by actively seeking supplier feedback to identify and address problem areas, thereby enhancing their operational, social, and environmental sustainability.

Lastly, Dr Dickson warned investors about the risks of backing brands and retailers who cling to outdated and inefficient practices. The need for data demonstrating divestment from these practices is crucial, as ignoring them could result in significant financial and sustainability setbacks. The message is clear—adapt and improve or face the consequences in an increasingly demanding and dynamic global market.

ALCHEMPro News Desk (NB)