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US' Macy's to deepen Reebok assortment on all retail channels

05 May '22
1 min read
Pic: Authentic Brands Group
Pic: Authentic Brands Group

Authentic Brands Group (ABG), a global brand development, marketing and entertainment company, has announced a partnership with US’ Macy’s for Reebok sportswear and activewear for men, women and kids. Through the agreement, Macy’s will deepen its assortment of Reebok apparel on its online store, app and retail stores plus develop exclusive product offerings.

Products will be sourced from Reebok Design Group (RDG), the global brand hub for design, development and innovation and supplier of apparel and footwear categories, the two companies said in a statement.

Jarrod Weber, group president lifestyle and chief brand officer at ABG, added, “Reebok is experiencing a resurgence with its greatest days ahead. We are pleased to partner with Macy’s in offering Reebok’s core and special products through all of their doors.”

“Macy’s is a destination for style and inspiration. Our partnership with ABG will expand our assortment and offer our customers high-quality styles from Reebok apparel in the US,” said Sam Archibald, general business manager of apparel, Macy’s. “We look forward to collaborating with ABG and RDG on exclusive, one-of-a-kind product for our customers, who value brands that let them express their individual and authentic style.”

Macy’s will introduce an enhanced Reebok assortment starting spring 2023.

ALCHEMPro News Desk (KD)

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