US' Rocky Brands sells Neos Overshoe to SureWerx

05 Oct '22

1 min read

Pic: Neos Overshoe

American footwear manufacturer Rocky Brands, Inc has sold its Neos Overshoe brand to SureWerx, a manufacturer of professional tools, equipment, and safety products.

Rocky Brands had acquired Neos Overshoe in March 2021 when it purchased the performance and lifestyle footwear business from multinational conglomerate company Honeywell, according to a press release by Rocky Brands.

The terms of the deal between Rocky Brands and SureWerx were not disclosed.

Neos Overshoe has been designing and manufacturing premium overshoes built to protect workers and consumers alike from the elements since 1993.

ALCHEMPro News Desk (NB)

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