The shop-in-shop formats will range from impactful headwear displays to mini shops that include licensed jerseys, with an emphasis on gear representing top Canadian sports teams including the Maple Leafs, Oilers, Raptors, and the Blue Jays. Product assortment will include a variety of branded hats plus a robust team mix of licensed headwear. This new partnership also encompasses online sales with Lids product available on these stores’ websites, said the company in a press release.
"At Lids, we're always looking for new ways to bring our unparalleled assortment of licensed sports apparel and headwear to more customers," said Lawrence Berger, co-founder and partner at Ames Watson and chairman of FanzzLids Holdings which is the owner of Lids. "Designer Brands offers a one-stop-shop for footwear and accessory needs and we're looking forward to complementing that with Lids' diverse offerings to better serve Canadian customers."
"We are thrilled to partner with Lids on the roll-out of store-in-store boutiques offering licensed sports merchandise to local fan communities across the country. We believe that Lids' merchandise provides great synergies with our growing athletics assortments while allowing us to tap into a younger customer demographic,” said Mary Turner, president of Designer Brands Operations in Canada.
The announcement with Designer Brands follows a breakout year for Lids that saw the company add 70 stores during the COVID pandemic and cement an international expansion agreement with the NBA.
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