Online fashion retailer Asos has collaborated with Zeekit for its virtual try-on technology, to offer shoppers a better way to understand how their clothes will fit in real life. It shows different sized models wearing each product - but instead of shooting multiple models for each product, Zeekit’s algorithms are used to virtually dress up the models.
Zeekit started by taking a limited number of products on the Asos UK site for this multi-model product dress-up, to test out the experience and work out any kinks in the process before rolling out the experience on a larger scale. Asos has already added the additional Zeekit model simulations to its product pages.Online fashion retailer Asos has collaborated with Zeekit for its virtual try-on technology, to offer shoppers a better way to understand how their clothes will fit in real life. It shows different sized models wearing each product - but instead of shooting multiple models for each product, Zeekit's algorithms are used to virtually dress up the models.#
Asos said that it has been working with Zeekit to use augmented reality (AR) to revolutionise the shopping experience.
The technology has been applied to a limited number of products as of now and will be continued throughout the Asos site and the app, said Zeekit in its blog. (KD)
ALCHEMPro News Desk – India
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