Online fashion portal Fynd said the second season of its Festival of Fashion (FoF) held in January 2017, received a thumping response. The 2017 FoF witnessed 2.3 times increase in order deliveries and 2.9 times increase in gross merchandise value (GMV) compared to the previous sale season. The average ticket size also went up from Rs 950 to Rs 1,200.
According to the fashion etailer, the FoF even outdid the reception that Fynd’s 'The Grand Brand Sale' held in July 2016 received.Online fashion portal Fynd said the second season of its Festival of Fashion (FoF) held in January 2017, received a thumping response. The 2017 FoF witnessed 2.3 times increase in order deliveries and 2.9 times increase in gross merchandise value (GMV) compared to the previous sale season. The average ticket size also went up from Rs 950 to Rs 1,200.#
During the FoF, returns slashed to 12 per cent from 27 per cent in the previous season, while on-time delivery picked up from 70 per cent in January to 92 per cent in February. (AR)
ALCHEMPro News Desk – India
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