The Assocham paper estimates more than a five to seven fold increase in revenue generated through e-commerce as compared to last year.
India's e-commerce market is likely to touch $38 billion in 2016, a huge 67 per cent jump over the $23 billion revenues for 2015, according to a study#
The most popular among the e-commerce websites - Snapdeal, Myntra, Flipkart, Amazon, Jabong etc have been doling out massive discounts on purchase of popular brands of apparels, footwear, electronic goods, coinciding with the year end, adds the paper.
According to paper, the one of the driving factors for the online shopping is the age profile of the consumers who are young between 15-35 years. This segment is quite a net savvy and enjoy doing new type of shopping experience, virtually from their desk top in office, lap tops at home or even android based phones. (SH)
ALCHEMPro News Desk - India
marketing@alchempro.com
