More than 50 per cent of online shoppers in Malaysia are less than 29 years old, so the continued maturity and wealth growth of those in this demography augers well for the increase of online sales, says the Malaysia B2C E-commerce Market 2017 report by yStats. Malaysia’s internet penetration is one of the highest and about one-third of internet users make purchases online. The product category with the largest share of e-commerce sales in 2016 was clothing and footwear.
Besides the government-backed e-commerce development projects, other factors encouraging the growth of online retail in Malaysia are the ready infrastructure and favourable demographics. The e-commerce competition landscape in Malaysia is led by online marketplaces. Lazada.com.my and 11street.my were the most visited B2C e-commerce websites in Malaysia in February 2017, according to a ranking included in this report. (RR)
ALCHEMPro News Desk – India
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