Indian fashion e-tailer Myntra has teamed up with the union ministry of textiles to directly work with weavers to promote the handloom sector. The Flipkart-owned company along with some of its partner brands will offer artisans and their products access to new customers and opportunities via a dedicated online store for handloom products.
About 49 Myntra-associated brands, including W, Biba, Peter England, Raymond, Welspun, Chennai Silks and Metro have committed to be a part of the initiative and source handloom products from the weaver community.Indian fashion e-tailer Myntra has teamed up with the union ministry of textiles to directly work with weavers to promote the handloom sector. The Flipkart-owned company along with some of its partner brands will offer artisans and their products access to new customers and opportunities via a dedicated online store for handloom products.#
A new handloom brand will also be launched by Myntra at its upcoming annual brand summit, The Tech Threads, on November 2 in Bengaluru, a news agency reported quoting a Myntra statement.
The company aims to achieve a ten-fold growth in sales of handloom ethnic wear for women, over the next one year, said company CEO Ananth Narayanan. (DS)
ALCHEMPro News Desk – India
marketing@alchempro.com
