Chinese menswear firm to foray in London next year

Chinese company EVE Group, which became the first menswear brand to enter London Fashion Week, plans to foray in London next year.

 

Chinese company EVE Group, which became the first menswear brand to enter London Fashion Week, plans to #

The company will invest £10 million to establish its London headquarters.

 

Chinese company EVE Group, which became the first menswear brand to enter London Fashion Week, plans to #

Xia Hua, Chairperson of the Group, said the firm wants to become China’s McQueen, on the lines of the brand of the late British designer Alexander McQueen.

 

Chinese company EVE Group, which became the first menswear brand to enter London Fashion Week, plans to #

While several Western brands have achieved commercial success in China, very few Chinese brands have achieved equal success in Western markets.

 

Chinese company EVE Group, which became the first menswear brand to enter London Fashion Week, plans to #

Hua said she would like to see high-quality products that are designed and made in China on commercial streets in the UK.

 

Chinese company EVE Group, which became the first menswear brand to enter London Fashion Week, plans to #

The firm is currently in negotiations with Harrods and Selfridges for its entry into London.

 

Chinese company EVE Group, which became the first menswear brand to enter London Fashion Week, plans to #