Everlast Worldwide Inc to sponsor National PAL Youth Boxing Program
18 May '05
3 min read
Leading sporting goods & apparel manufacturer, marketer & licensor, Everlast Worldwide Inc announced it entered into an agreement with the National Association of Police Athletic/Activities Leagues, Inc. and will serve as the "Official Boxing Equipment and Apparel of National PAL Boxing" on an exclusive basis.
Under the terms of the agreement, Everlast will undertake a cause-related marketing campaign which will involve various retailers and buying groups as well as the production of Everlast / National PAL Boxing co-branded merchandise to increase awareness and fundraising efforts for the more than 350 PAL Chapters nationwide. Everlast will provide boxing gloves, headgear, shoes as well as boxing apparel (including trunks, jerseys, robes, warm-ups, etc.) for the National PAL Boxing Championships and the elite National PAL boxing team.
George Q Horowitz, chairman and CEO of Everlast Worldwide Inc., said, "We at Everlast pride ourselves on our community involvement, particularly through organizations dedicated to the nation's youth.
As a sport, boxing builds discipline and fosters dedication and the commitment to hard work, traits that are essential to success in life. We are pleased to be associated with the National PAL and look forward to a long and successful relationship with them."
Added Bob Still, executive director of the National PAL, "Everlast is a true icon in the world of sports and their involvement in our boxing program will certainly raise its visibility, attract more youngsters to the sport, and help generate increased awareness for the work of our organization. We appreciate the company's active participation in our program."
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