Kohl to debute Chaps brand in women's & boy's departments
11 Jun '05
2 min read
US leading department store chain Kohl's Corporation announced it is going to launch Chaps brand in its women's and boy's departments in all stores and on Kohls.com in a one year exclusive arrangement, commencing in the spring of 2006.
Kohl's Brand momentum and differentiation continues.
Kohl's will debut Chaps for women featuring a distinct, high quality assortment of women's lifestyle sportswear such as woven and knit tops, shorts, pants, sweaters and outerwear. At the same time, Chaps for boys will also be launching offering an assortment of woven and knit tops, denim and chino bottoms, sweaters and outerwear. Polo Ralph Lauren will be responsible for product design, development, production and delivery.
"They are incredibly excited to be the first to offer the universally recognized Chaps brand for women and boys," said Kevin Mansell, Kohl's president. "They are confident that the high-quality, classic style will resonate with shoppers. This strong addition complements and strengthens our mission to deliver exclusive national brands, but even more importantly, continues to differentiate Kohl's in the marketplace."
Chaps for men successfully launched in all Kohl's stores in the spring of 2005. With the exclusive introduction of Chaps for women and boys in the spring of 2006, the company believes that the brand may ultimately span additional merchandise categories throughout the store.
Kohl's is a family-focused, value-oriented specialtalty department store offering moderately priced national, exclusive and private brand apparel, shoes, accessories and home products in an exciting shopping environment. Kohl's operates 670 stores in 40 states. For a list of store locations and information, or for the added convenience of shopping online, visit Kohl's Web site at kohls.com.
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