About 52 per cent of shoppers said they made purchases online rather than in stores because online retailers offered better deals.
Online apparel sales continue to capture a greater share of India retail ecommerce sales, said an ASSOCHAM-PwC study. The apparel category, along with#
Other factors contributing to the growth of e-commerce include, aggressive merchandising and discounting from flash sales and daily deals and more online loyalty programs.
Online shoppers are also now finding it easier to shop than ever before due to improvements in mobile and tablet shopping capabilities.
“In 2015, mobile commerce will become more important as most of the companies are shifting to m-commerce,'' Rawat informed. (AR)
Fibre2fashion News Desk - India
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