Online retail buying trends after Valentine's Day 2007
16 Feb '07
2 min read
• Consumers don't find what they want in traditional bricks-and-mortar stores over the weekend • Consumers want to research and shop without significant others looking over their shoulders
Online traffic peak for Valentine's Day was Monday, Feb. 12th. Consumers are shopping online as late as Monday, February 12th, although conversion rates and sales don't keep pace.
Weekends aren't big online shopping days for Cupid. Weekend dips in traffic, conversion rates and sales may be explained by several possibilities: • Broadband at the office is easier to use than dial-up at home • Consumers wanted to keep their online purchases secret from spouses and sweethearts • Consumers may have been shopping at traditional brick-and-mortar stores • Busy lives may have prevented online shopping on weekends
marketing@alchempro.com
